Ever wonder why your favorite star’s skin always looks flawless? The answer isn’t magic – it’s a set of trends that have gone viral this year. From a slimy snail facial massage to simple DIY steps, celebrities are sharing tricks that anyone can copy. Below we break down the most talked‑about moves, why they work, and how you can add them to your routine without spending a fortune.
Snail mucin has been a buzzword in Korean beauty for years, but 2025 took it up a notch with the snail facial massage. Influencers post videos of their hands gliding over the skin while a light snail‑infused serum is applied. The slime is rich in hyaluronic acid, glycolic acid, and antioxidants, which help hydrate, smooth fine lines, and boost collagen. The massage itself stimulates micro‑circulation, so the ingredients sink deeper.
Want to try it at home? Grab a pea‑sized amount of a snail‑based serum (or a DIY mix of snail extract and a carrier oil) and use gentle upward strokes for 2‑3 minutes. Do it once a day after cleansing and you’ll notice a softer texture in a week. No fancy equipment needed – just clean hands and a quiet space.
While the snail massage steals the spotlight, a few other trends are making the rounds. Cold‑stone facial rollers are a hit because the chill reduces puffiness and locks in product. Celebs often follow a quick 60‑second roll from the center of the face outward.
Another favorite is the “skin‑reset water splash” – a burst of room‑temperature water right after a cleanse. The splash resets the skin’s pH and preps it for serums, a step many stylists swear by.
Lastly, the overnight mask has become a staple. Stars layer a thick cream or gel before bed, letting ingredients work while they sleep. Look for formulas with niacinamide or ceramides for barrier support.
All these moves share a common theme: they’re simple, quick, and focus on boosting skin health rather than just covering flaws. That’s why they spread fast on Instagram and TikTok – anyone can jump in without a pricey salon appointment.
If you’re new to these trends, start with one technique and stick to it for a few weeks. Your skin will adapt, and you’ll see whether you want to add more. Remember, consistency beats occasional hype.
Ready to join the celeb squad? Pick a trend, grab a product, and give your skin the attention it deserves. You’ll be amazed at how a few minutes a day can make a big difference.
Curious about the celeb-approved snail facial massage? Get the science, safety, step-by-step how-to, NZ context, and kinder alternatives that actually work.